Blogging Best Practices Smackdown!

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One tag should relate to a variety of keywords and topics which you have posted about and no more than three tags should be assigned by you .  Make certain the tags that you choose are diverse and not just repetitive of one another because this may actually damage your search engine optimization efforts. Along with reviving a number of your previous content and helping readers find what theyre searching for, inner linking allows you to underline your own website's validity.  You can connect to your web pages or to other blog posts.   Shorten Your Blog URL Site URLs are among the items that search engines crawl to tell what your webpage is all about.  Because of this, its important to keep your URL readable and also to avoid a mess of characters and numbers that provide no context to the reader or into search engines.

 

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Below is it shows where to put keywords and the best way to structure them.  Remember that your URL doesn't need to be a direct pick from the page title.  Using shorter URLs is a practice that is blogging best because they are easier for search engines and readers to understand. You'll be on the right path to creating a better site strategy and creating high-quality content for your readers.

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From what Ive learned, technical SEO gets you up to now.  Stay there and to achieve the top, an guide needs to be helpful to the reader.  The reason for this is since it aligns with Googles number one need to rank the finest useful content. Here are just six of the practices Ive used to help my website posts ranking, to aid you.  From the end of the article, youll have a playbook to do the same.    The Perfect Word Length Should you Google Perfect word length for a blog article youll come across this commonly used graph in the Serp IQ research: Many men and women utilize this graph to warrant writing really really long posts. From my experience, a super-useful 200-word guide will outrank a guide of 2,000 words daily.  But my guideline is to aim for 1,500 words.  And while I only said there is no perfect span, I follow this principle because it compels me to think about all angles of the subject Im writing about.

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  Why Short, Concise Paragraphs Do Well People dont read things on the Internet anymore. They scan.  In reality, research finds that youre blessed if people read over 20% of what youve written. Consequently, if you want to keep people engaged with your essay, youve got to break down your writing into brief, concise paragraphs. They seem like function.  They frighten off people.  They leave your site if you scare off people.  And should they leave your site, thats a sign to Google that your post isnt very helpful.  And if its not useful, you begin to fall in rankings.  Therefore, when you write, start looking for chances to split up your paragraphs into shorter chunks.

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The headline gets the response to the problem within it.  How do you fry an egg Use cooking spray.  Theres no hook. Theres no reason.  The second headline generates curiosity.  You dont understand what will make an egg easier to unsubscribe if you don't keep reading. And if they remain on your own page more, thats an indicator to Google which youve got great content.  Therefore, after youve written your post, go back and look for opportunities to create hooks.  If you need assistance with your hooks and headlines, 1 resource I turn to time and time again is that this free guide on how best to Write Magnetic Headlines. A study conducted by Florida State University found that list-making eradicates the cognitive effects of unfulfilled goals. Participants in the study were far more likely to reach goals when they generated lists than those who did not.

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A Featured Snippet is simply an answer to a search result that Google chooses out of an articleand most frequently its in the form of a list.  From the case above, Google reveals a number of measures on how to plan an occasion right within its own results.  The motive Featured Snippets are so precious is that in the event the article is your one Google picks to feature, your click-through rate skyrockets. Ive seen firsthand how precious Featured Snippets have been for a lot of Wild Apricots posts, as theyve increased both our rankings and our visitors.  If you would like to get a Featured Snippet, theres some speculation on how Google chooses them, but normally when I write a blog article, I try to add lists or steps as frequently as possible.   The Kinds of Pictures That Work Best Take a look at these two images.  Which do you like better (Pictures from Big Stock Photo.com) Ill take a guess and say its the image of the happy, smiling people. Its not only that the picture of stones isnt appealing, but its that were really hardwired to enjoy images of people improved.

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Since I started using images of people in my blog articles, Ive discovered they get shared a whole lot more, which is another variable Google believes in its positions.  Its a small change that makes a big difference.    Why Your Articles Should be Evergreen Have you ever clicked on an article from a Google search result simply to obtain the content obsolete When I come across outdated articles, I click the back button and try another result. Thats why if I need something to rank highly, I attempt to make whats called evergreen contentcontent that stays relevant during a lengthy period of time.  This means I avoid writing about matters that have time-based info or fads.  Some of Wild Apricots evergreen content has been at the top of Googles search results for ages. This has improved our website traffic over 400 percent. Ive put everything Ive learned to a very simple playbook that covers how to write and technically optimize articles for Googles search results that anyone can use, whatever the size of your company. If youd enjoy my entire playbook on nonprofit SEO, it is possible to observe my free webinar How to Boost Your Organization by Obtaining Lots and a lot of Traffic to Your Website.